Mother's Day pictures... from Ikea?

From the Ikea Richmond site:
Hey kid’s! Give mom the picture perfect Mother’s Day gift. Join us in-store on Saturday, May 1st from 10AM-12PM and get your picture taken with mom for FREE. Photos will be taken by a professional photographer and each family will receive one complimentary 5x7 photo. Pictures will be taken on a first come, first served basis as time allows.

I guess it's a pretty smart marketing move, to get the family to Ikea... plus they sell photo frames too, to put the pictures in.

So if you're in the Richmond area, here's your chance to get some free photos!